Talent Chase
Talent Chase is a recruitment agency that provides fast and effective service by finding and assessing top qualified and most suitable candidates for their clients. They carry out selection and placement projects in a wide range of sectors such as Information Technologies, Digital Services, Finance, Production, FMCG, Retail, Telecommunications, Tourism, and Media.
Client
Talent Chase
Project Type
Social Media Design, Branding, Animation, Corporate Identity
Role
Freelance Graphic Designer, Content Writer
Year
2021 - Current
I have been working as a freelance designer for Talent Chase since January 2021.
The company asked me to design eye-catching visuals for the job postings they would share on LinkedIn in the first stage. I aimed to create posts that draw attention with the vivid colors I use and at the same time go beyond the classical corporate designs. I benefited from the most talented people in their sectors such as Louis Armstrong, Coco Chanel, Henry Ford, and The Beatles in the design of job advertisements and I highlighted the idea of "being the most talented in your industry".
Social Media Designs
Apart from designing social media posts, I also create animations on a monthly basis. In my regular animations, depending on the customer's request, I sometimes make only typographic animations and sometimes both text and video images. I usually make dynamic animations so that they match the perception created by the brand. On special days such as national holidays, I make more video-oriented designs independent of the animations I make.
Animations and Videos
A month after I started working with Talent Chase, they asked me to revise their logo. They didn't want to change the entire logo, but to make it look more modern. That's why I changed the font first and used a more modern font, without breaking the old logo's form too much. Then I made the letter "T" with more rounded corners and got a smoother look with the gradient. I created a more vivid logo with a yellow-orange color transition.
Corporate Identity
New Logo
Old Logo
Another job I did was to update Talent Chase's promotional file. The previous file was outdated and incompatible with the brand's corporate identity. I designed a promotional file that is more compatible with the brand by using more modern elements as in the logo.
I also worked on their LinkedIn banner design, mail signatures, and business cards.
